We just created the radio campaign for the series premiere of Race to the Scene -- a competition series where contestants race to and from iconic movie locations and participate in feats inspired by big blockbuster films - hosted by Dolph Lundgren. This was one of a pair of simultaneous assignments from our newest client, REELZ.
Five men confront menacing elements from grizzlies and sub-zero temps to time away from family and the threat of losing the lifestyle they love, on a quest "to live for a living". That's what Mountain Men is all about... and we certainly had a wild time creating the radio campaign for the Season premiere -- thanks to our friends at History.
Fox raced to the finish line on February 24, and won first place among 18-49 adults, according to final primetime Nielsen ratings. Congrats to our longtime friends at Fox Sports, who asked us to create the radio campaign for the event.