New spots continue to keep coming for Total Wine & More -- America's Wine Superstore. This very successful multi-spot campaign grows and grows, thanks to our good friends at Adworks in Washington, DC. (Over the past 2+ years, this agency has quickly become one of the most frequent users of our amazing new v-Session technology!)
We've just begun our sixth consecutive year of production work for our fantastic friends at Boost Mobile. Over 5 years, we've produced hundreds of radio spots, and thousands of IVR messages. Thanks again, guys!
We just had fun updating the radio campaign for the A&E series, Storage Wars. This very successful show continues to grow in popularity. There really is a strategy when it comes to bidding on abandoned storage garages. And this "cast" of characters are often at odds with each other as they pursue their dreams of fortune.
We're delighted to announce that the 2011 Audiobook, The Mark of Zorro -- has been nominated for a 2012 Grammy Award in the category of Best Spoken Word Album. This project was recorded at World Wide Wadio in late 2010. Congratulations to Producer/Director Yuri Rasovsky and the rest of our friends at Hollywood Theater of the Ear!
Today, Arbitron Inc. announced highlights from its September 2011 RADAR® 110 National Radio Listening Report. The report shows radio added more listeners versus the September 2010 report, with an additional 1.7 million listeners aged 12 and older tuning in on a average week. The number of persons twelve and older listening to radio each week now reaches an estimated 241.4 million, representing 93 percent of the population twelve and older.
The growth in radio listeners is largely attributed to young demographics. As compared to the September 2010 report, the number of teen listeners aged 12 to 17 increased by 36,000 and Adults aged 18 to 34 increased by 80,000. Radio now reaches 91.9 percent of teens aged 12 to 17 and 93.4 percent of adults aged 18 to 34. The number of radio listeners aged 25 to 54 dropped by 118,000. Additionally, the number of radio listeners aged 18 to 49 fell by 365,000.
For more information, check this link.
We've been creating radio spots for The Big Bang Theory ever since the show premiered on CBS. This fall, the show went into station syndication for Warner Bros. Television, and began a cable run on TBS. We're delighted to report that BOTH of these long-time client/partners of ours asked us to create their launch radio campaigns. (Each client took an entirely different strategic approach. Meanwhile, we had a blast working with the show's cast on their set to create original promo material for use in each of these very different campaigns.)
New radio markets continue to open for Total Wine & More -- America's Wine Superstore. We've already produced quite a few spots in this very successful campaign. Recently, to keep up with all the new radio markets, we just updated 3 previous spots to create 28 new versions, thanks to our good friends at Adworks in Washington, DC. (Over the past 2 years, this agency has quickly become one of the most frequent users of our amazing new v-Session technology!)
Our good friends at Adworks are keeping us busy again -- this time producing yet another spot in their continuing, highly-successful radio campaign for The Washington Post -- again, for the Post's extremely handy "Clip-And-Go" Open House Guide. (As always, we made our clients' job easier by using our new v-Session technology!)
We just delivered our annual package of hilarious episodic promos for The Simpsons and 20th Television - for the 22nd consecutive season! Here are two of our favorites from this season:
