Today, Arbitron Inc. announced highlights from its September 2011 RADAR® 110 National Radio Listening Report. The report shows radio added more listeners versus the September 2010 report, with an additional 1.7 million listeners aged 12 and older tuning in on a average week. The number of persons twelve and older listening to radio each week now reaches an estimated 241.4 million, representing 93 percent of the population twelve and older.
The growth in radio listeners is largely attributed to young demographics. As compared to the September 2010 report, the number of teen listeners aged 12 to 17 increased by 36,000 and Adults aged 18 to 34 increased by 80,000. Radio now reaches 91.9 percent of teens aged 12 to 17 and 93.4 percent of adults aged 18 to 34. The number of radio listeners aged 25 to 54 dropped by 118,000. Additionally, the number of radio listeners aged 18 to 49 fell by 365,000.
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