Every day thousands of men, women, and children attempt to enter the United States illegally—some looking for work, some seeking a new life, and others trying to smuggle drugs or other contraband. Many will do whatever it takes, often risking their lives by crossing treacherous terrain. Border Wars follows the officers and agents of U.S. Customs and Border Protection (CBP) as they scour the inhospitable landscape at one of the busiest border crossings in the country, seeking to fight terrorism and intercept illegal entrants from the air, on the ground, and at the ports of entry. We had the pleasure of creating the radio campaign for the Season 2 Premiere, thanks to our good friends at National Geographic Channel.
The Situation Room with Wolf Blitzer is the command center for breaking news, politics and extraordinary reports from around the world. The first on-air campaign we did with CNN was so successful that they wanted another phase to communicate that news happens while this show is actually on: "Happening now!" We created the concept, the copy and the powerful sound design... producing this campaign in conjunction with the CNN On-Air Graphics Team.
The success of our radio campaign for The Washington Post continues. We just produced another campaign for the 2011 Washington Post Calendar -- thanks to our friends at Adworks. The calendar features stunning photos by the Post's award-winning photojournalists, and will be distributed free to Washington Post subscribers in an upcoming weekend insert. (Once again, we produced this campaign using our amazing new v-Session technology!)
Our good friends at TruTV asked us to develop the radio campaign for the Season 2 premiere of their intriguing reality series, Conspiracy Theory -- a show in which Jesse Ventura and a team of expert investigators examine some of the most frightening and mysterious conspiracy allegations of our time.
When Tiger Woods made his first public statement about his scandal... it immediately occurred to us how amazingly easy it would be to completely twist his words around with a bit of quick editing. Naturally, for something this timely, we had to create it very quickly. (Sorry, Tiger. We're still rooting for you... but this was fun.) Check it out above, and on YouTube.
If you watch CNN, you've most likely seen this TV promo, which is running in heavy rotation. Our terrific client/partners at CNN wanted a high-concept radio campaign for Anderson Cooper 360 -- a show that brings the news from different perspectives. Our creative solution was to offer two simultaneous viewer perspectives -- one from the political Left, and one from the political Right -- each speaking in their own stereo channel. Our clients at CNN loved it so much, they immediately asked for a TV version. Check it out here!