We were pleased and honored to help our fantastic friends at
Fraser Communications produce a radio PSA for Florida AIDS Walk. This humorous message -- about a very serious subject -- was delivered by the always-outrageous Mario Cantone of Sex And The City. Check it out below:
We just wrote, produced and directed the first flight of a very funny new radio campaign for our a brand new client,
CSK Auto, and their agency, SWJ, Dallas.
The campaign, customized for all 4 of the CSK Brands -- Checker Auto Parts, Schuck's Auto Supply, Kragen Auto Parts, and Murray's Discount Auto Stores -- will ultimately include dozens of fun spots over the next several months!
Stay tuned! (Pun intended. Sorry.)
We just produced a very fun 4-spot campaign for our great friends at R&R Partners, and the Las Vegas Convention and Visitors Authority. This terrific campaign illustrates
the brand new Las Vegas theme line:
"Your Vegas Is Showing."
Here are two of our favorites (the first of which features
SNL-alum Laraine Newman):
We've just begun our third consecutive year of production work for our wonderful friends at Boost Mobile. In each of the last 2 years, we've produced dozens of new radio spots, plus several hundred more IVR messages!
Messagelabs, an Internet security company, uses their clients’ testimonials on their website as an important sales and marketing tool for their services. As MessageLabs’ communications and web content partner, World Wide Wadio was brought in to produce, shoot, direct and edit a series of these segments.
Our continuing package of assignments for Berlin Cameron United and their client, Boost Mobile, just keeps steamrolling along. We've recently produced dozens of new radio spots, plus literally hundreds more IVR messages!
We just produced a fun new musical radio campaign for Disney Holiday Magic -- special holiday events at all 4 Disney Theme Parks in Florida -- including special guest performaces by The Harlem Gospel Choir!
The new radio campaign we produced for Disney's Halloween Time -- in English and Spanish -- was apparently a huge success! Our client reported an incredible 30% increase in attendance over 2006. So, big congrats and thanks again to our friends at Disney Parks!
We just had fun producing a new "Holiday to Remember" promotional campaign -- in English and Spanish -- for Walt Disney World Resort and WXYZ Radio.
We just produced a fun new 3-spot campaign for McAfee Security, thanks to our good friends at McCann Erickson, Salt Lake City.
We had fun recording a new radio campaign for Miller Lite's Crosstown Rivalry Challenge -- pitting the UCLA Bruins vs. the USC Trojans!
Our terrific friends at
Disney Parks just brought us the extremely fun (and only a tiny bit scary) assignment of producing the brand new radio campaign -- in both English and Spanish -- for Disney's Halloween Time! To make it even more fun, the spot below featured some very special guest stars: Mickey, Minnie, Donald Duck and Goofy... just to name a few!
We just had the pleasure of producing a 3-spot campaign for Alltel Wireless, thanks to our good friends at Campbell-Ewald, Detroit.
We're extremely proud to say that our friends at Tracy Locke in Dallas just gave us the opportunity to produce a powerful PSA campaign for Susan G. Komen For The Cure: " the world's largest and most progressive grassroots network of breast cancer survivors and activists."
We just created some cool web audio as part of a fun Colorado Sounds Game. This was an extension of an earlier sound-design-based radio campaign we had created for our Colorado friends at Thomas Taber & Drazen in Denver.
Among the growing list of eye-popping shows from Cirque Du Soleil is the truly spectacular La Nouba at Walt Disney World. Our good friends at Disney Parks just asked us to produce a brand new cross-promotional radio spot.
Our new friends at JWT Detroit brought us a fun challenge when they asked us to produce a new radio campaign for Ford Racing. Each script involved a fun interviewer -- and veteran funnyman Thom Sharp was their natural first pick -- but the real production challenge was casting a "vocal sound effects expert" who could imitate the sound of every Ford racecar ever made!
Check it out below:
For the second time in 3 weeks, we had great fun producing new radio spots for Walt Disney World -- this time in English and Spanish! Thanks, as always, to our great friends at Disney Parks for the fun assignment! Check it out below in English, and in Spanish:
This week, our Studio A was the SECOND "Happiest Place On Earth" --
at least for a few days -- while we had great fun producing new radio spots for Walt Disney World and the Walt Disney Travel Company! Thanks very much to our good friends at Disney Parks for the cool assignment!
As part of our continuing package of assignments for Berlin Cameron United and their client, Boost Mobile, we've just produced dozens more IVR messages, plus several new radio spots -- including a brand new Hip-Hop series!
We recently worked with our friends at Fraser Communications on a very fun
music assignment for their client,
Toyota Parts & Service.
Our good friends at Fraser Communications brought us a great opportunity, as we once again had the privilege of recording World Champion Figure Skater Michelle Kwan in a new series of radio spots we produced for East West Bank.
Messagelabs is the world's leading provider of email security and management services. Recently, they decided to create their very first radio advertising -- a business-to-business campaign debuting on Bloomburg Radio. Based on a glowing referral from a previous client, they came to us. Since it was their first time, we started from scratch: helping them generate a creative brief... then we wrote, produced and directed the campaign. And, speaking of "direct," here's a direct quote from our new, happy client: "These are great!!!
It is exactly what we had hoped for! Thank you so much for all of your effort and time. Your team did an outstanding job."
After our very recent success producing an extremely challenging baseball sound design spot for Dick's Sporting Goods, our pals at Martino Flynn tried to stump us with another powerfully-evocative sound design script for radio. This one features runners of all ages in mutiple locations and settings, who tell us "I run because..."
We're delighted to announce that our good client, Hanon McKendry won 2 West Michigan ADDY Awards for a pair of very funny spots we produced with them for Hudsonville Ice Cream.
Our good friends at DDB Chicago brought us the assignment to produce a fun radio spot for McDonald's coffee, which featured Andrea Bowen of Desperate Housewives.
Our friends at Martino Flynn came to us with an extremely challenging radio script for Dick's Sporting Goods. The spot features high school baseball. The concept was to tell the story of a single entire, dramatic play... using ONLY sound design and no narration. Check it out!
Periodically, we get a sweet assignment from our friends at Vitro Robertson: produce more spots in a continuing radio campaign for Baskin-Robbins -- in both English and Spanish.
One of our favorite assignments is to create dozens of radio spots, as well as literally hundreds of IVR messages in our ongoing work for Berlin Cameron United and their client, Boost Mobile. We're proud to say we've recently begun the second year in this continuing assignment. (We love happy clients!)
Advertising Savants in St. Louis, and their client Spectracide, needed some help producing a funny Gospel music track, extolling the virtues of killing fire ants.
The result was hilariously inspirational. C'mon, sing it with us: "Die, fire ants die!"
It's always fun having celebrity guests here. But we have to admit we were even more excited than usual when our good friends at Hanon McKendry brought Cindy Crawford in for a visit. She was a blast, and did a great job as spokesperson in a new radio campaign we produced for Remington Shavers. (Some voiceover talent have a "face for radio." Cindy, most definitively, does not.)
Our friends at Publicis, Dallas asked us to produce a PSA radio campaign for NAMI -- the National Alliance on Mental Illness. We flew to Dallas for two days of recording one-on-one interviews with mental patients and their family members, who related their personal stories about how NAMI had saved their lives. Their stories -- and the resulting radio spots -- were powerfully emotional. Here's a sample:
Leo Burnett, Chicago brought us the frighteningly-fun assignment of producing the radio campaign -- in English and Spanish -- for Halloween at Disneyland.
Our old friends from Anda Burghardt Advertising recently asked us to produce a lush, sound-design-based radio campaign for the Monterey County Convention and Visitors Bureau.
Thomas Taber & Drazen wrote a really ambitious radio campaign for their client, Colorado Farm Bureau Insurance. The concept, based on a series of "Freak Accidents," required some serious comedic sound-design. So we were delighted when they brought us the assignment of producing the campaign. It allowed us to create such sounds as a bighorn sheep butting an F-150... an avalanche covering a cow barn... and a guy (unsuccessfully) rappelling down the side of his apartment building!
We just produced some amazingly funny sound-design spots for Vitro Robertson and Newcastle Brown Ale.
Our good friends at Rapp Collins Worldwide had a radio campaign concept for their client, Romano's Macaroni Grill. The idea was to create a series of "improv" radio spots with a recurring cast of characters -- all having a blast while dining at the restaurant. The goal was realism... so we set a table, brought in lots of food from Macaroni Grill, added 4 terrific actors, and started rolling. (And, yes, maybe we brought some wine too. Was it obvious?) Here's the 60-second "pilot" piece that ultimately sold-in the campaign:
Our friends at Hanon McKendry brought us an exceptionally funny radio campaign to produce and direct for Hudsonville Ice Cream. Check out two of our favorite spots below. (And in case you're wondering... yes, the first spot is definitely poking fun at a certain, unnamed couch-jumping celebrity.)
We just produced 5 more amazing comic sound design spots in a continuing campaign for Baskin-Robbins and Vitro Robertson.
Our friends at Woodruff-Sweitzer recently brought us a radio production assignment that was right up our alley: a campaign for Everest Herbicide. You know, of all the post-emergent herbicides for spring wheat, only EVEREST® Herbicide provides Flush after flush control of green foxtail (pigeongrass) and wild .... (oops, if you're still reading this far, we've run out of bullshit. We have no idea what we're talking about.)
We just produced a tasty new campaign for DDB Chicago, and McDonald's new Snack Wraps. This clever campaign required that we create the sound of one hand clapping. Now that's what we call sound design!
Our new friends at Arnold Worldwide
must have enjoyed working with us a few months ago, because they just came back for seconds. (Well, actually, they came back for a few days -- but, you know what we mean.) We had great fun producing another spot for Houlihan's.
We just delivered a compelling radio campaign for our very good friends at Publicis Mid-America in Dallas, and their client, Glaxo Smith Kline. We flew to Chicago and spent 2 days recording lengthy interviews with select GSK employees, who all discussed their roles in the work being done by GSK to find cures, as well as deliver medicines to the people who need them.
We just produced a gem of a spot for Diamond Pet Foods (did we really say that?), thanks to our good friends from Woodruff-Sweitzer.
We had great fun producing a very big radio campaign, featuring several spots for Baileys Irish Cream. BBH London flew across the pond to work with us. The campaign featured a very large cast, including one of our very favorite veteran actors, Bill Cobbs.
Our pals at Fraser Communications, LA, gave us the fun assignment of writing, producing and directing a new radio campaign -- in English and Spanish -- for their client, LA/Ontario International Airport. It's closer than you think!
We just produced more comic sound design spots in an ongoing campaign for Baskin-Robbins and Vitro Robertson. This time, we got to create the sound of a man locked in the trunk of his car with a porcupine!
We just produced a very funny spot for our friends at Arnold Worldwide, St. Louis and the new "Nooner Lunch Menu" at Houlihan's. Anyone up for a Nooner? Check out the spot below:
We just wrote and produced several compelling new spots for our ongoing "People of Cedars-Sinai" campaign, on which we have the pleasure of working with Fraser Communications, Santa Monica, and their client, Cedars-Sinai Medical Center.
The campaign features the wonderfully rich voice of Ed Asner.
Here's a sample:
We just produced two very fun new spots
for Cellular One, thanks to our friends at Publicis Mid America in Dallas. Both spots in the campaign make light of the fact that technology can become obsolete very, very quickly. Check 'em out:
Our friends at McCann Erickson, Salt Lake City brought us an unusual challenge. They asked us to cast two Australian and two Brazilian voices for two non-broadcast industrials. We had to dig a bit deep for casting the authentic Brazilian, but we found one who sounded great. According to the writer, we really saved the day. Theme of the project: A CD of case studies from Unisys and Microsoft -- advertising the Unisys ES7000 server and Microsoft Windows Server 2003 Datacenter Edition.
We just produced a very fun 3-spot campaign for our good friends at R&R Partners, and the Las Vegas Convention and Visitors Authority. Vegas, baby! Remember... What happens in Vegas, stays in Vegas. (And, what happens at Wadio, gets plastered on our News page.) Here's one of our favorites from the campaign:
