We've been creating radio spots for The Big Bang Theory ever since the show premiered on CBS. This fall, the show went into station syndication for Warner Bros. Television, and began a cable run on TBS. We're delighted to report that BOTH of these long-time client/partners of ours asked us to create their launch radio campaigns. (Each client took an entirely different strategic approach. Meanwhile, we had a blast working with the show's cast on their set to create original promo material for use in each of these very different campaigns.)
